Terms of service

Terms of Service

Welcome to DAKHEEL LTD. These Terms of Service govern your use of our website and online store. By accessing, browsing, or purchasing from dakheel.co.uk, you agree to be bound by these terms in full. If you do not agree with any part of these terms, please discontinue use of our website immediately.

1. Acceptance of Terms

By placing an order, creating an account, or otherwise using our website, you confirm that:

  • You are at least 18 years of age or are accessing the website under the supervision of a parent or legal guardian.
  • You are legally capable of entering into binding contracts under the laws of England & Wales.
  • All information you provide to us is accurate, complete, and current.
  • You will not use our website for any unlawful, fraudulent, or prohibited purpose.

2. Definitions

  • "We", "Us", "Our" refers to DAKHEEL LTD, a company registered in England & Wales.
  • "You", "Your", "Customer" refers to any individual or entity visiting or purchasing from our website.
  • "Products" refers to any fragrance or home scent item offered for sale, including Eau de Parfum, Body Mists, Bakhoor, Incense Cones, Room Diffusers, and Room Sprays.
  • "The Ritual" refers to our subscription service offering recurring deliveries of selected DAKHEEL products.

3. Company Information

  • Company Name: DAKHEEL LTD
  • Registered Office: [UK registered address to be added]
  • Companies House Number: [To be added upon registration]
  • VAT Number: [To be added upon VAT registration]
  • Director: Ishaq Rahman

4. Product Descriptions & Pricing

We strive to display our products and their descriptions as accurately as possible. However, we do not warrant that product descriptions, imagery, or other content on our website are entirely accurate, complete, reliable, current, or error-free.

All products are subject to availability. We reserve the right to discontinue or modify any product without prior notice.

Regarding pricing:

  • All prices are displayed in British Pounds Sterling (£) and include VAT at 20% where applicable.
  • Prices are subject to change without notice. The price applicable to your order is the price in effect at the time of order confirmation.
  • We reserve the right to correct typographical errors or mispriced items. If an item has been incorrectly priced, we will contact you before processing the order to offer the option to proceed at the correct price or cancel for a full refund.
  • For international orders, additional customs duties and import taxes may apply and are the responsibility of the customer.

Fragrance Disclaimer: Scent is inherently subjective. Product descriptions, fragrance notes, and olfactory profiles reflect our artistic interpretation and may differ from individual perception. Product colour and texture may vary slightly between batches due to the natural variation of raw materials.

5. Order Acceptance & Cancellation

When you place an order through our website, you are making an offer to purchase. This offer is not accepted until we send you an Order Confirmation email.

We reserve the right to:

  • Accept or decline any order in whole or in part, at our sole discretion.
  • Refuse service to anyone for any lawful reason, including suspected fraud or violation of these terms.
  • Limit quantities or restrict orders to certain quantities at our discretion.

Customer Cancellation

Under the Consumer Contracts Regulations 2013, you have the right to cancel your order within 14 days without giving any reason, provided the goods have not been dispatched. To cancel:

  • Email enquiries@dakheel.co.uk with your order number and cancellation request.
  • If the order has already been dispatched, you may return the unopened items under our Refund & Returns Policy.

Our Right to Cancel

We may cancel your order if:

  • The product is out of stock or unavailable.
  • We identify a pricing or description error.
  • There is a suspected unauthorised or fraudulent transaction.
  • Circumstances beyond our control prevent fulfilment.

In such cases, we will notify you promptly and issue a full refund to your original payment method.

6. Payment Terms

We accept the following payment methods:

  • Credit and Debit Cards via Shopify Payments / Stripe (Visa, Mastercard, American Express)
  • PayPal
  • Klarna (Buy Now, Pay Later — subject to eligibility)
  • Shop Pay instalments

Payment must be received in full before an order is processed and dispatched. By submitting payment, you authorise us to charge the designated payment method for the total amount of your order, including shipping and applicable taxes.

If a payment is declined, reversed, or disputed without valid reason, we reserve the right to suspend your account and refuse future orders.

7. Shipping & Delivery

Delivery times are estimates and not guaranteed. We are not liable for delays caused by third-party couriers, customs processing, weather events, or other circumstances beyond our control.

Risk of loss passes to you upon delivery to the specified address. For full details, please review our Shipping Policy.

8. The Ritual — Subscription Terms

By subscribing to The Ritual, you agree to the following additional terms:

  • You authorise DAKHEEL LTD to charge your payment method on a recurring basis according to your selected plan (monthly).
  • Subscriptions auto-renew until cancelled by you.
  • You may cancel at any time through your account or by contacting us. Cancellation takes effect from the next billing cycle.
  • Promotional subscription pricing applies to the first billing cycle only unless otherwise stated.
  • We reserve the right to modify subscription pricing with at least 30 days' written notice. You may cancel without penalty if you do not agree to the price change.

9. Intellectual Property

All content on this website — including but not limited to the DAKHEEL name, logo, brand identity, product names (including Signature, Reserve, and The Ritual), fragrance compositions, product designs, packaging designs, website design, imagery, text, graphics, and code — is the exclusive intellectual property of DAKHEEL LTD and is protected under UK and international copyright, trademark, and design laws.

You may not:

  • Copy, reproduce, republish, or distribute any content from our website without our prior written consent.
  • Use the DAKHEEL name, logo, or any associated trademarks for commercial purposes.
  • Reverse-engineer, decompile, or attempt to extract our fragrance formulations or proprietary processes.
  • Create derivative works based on our products, packaging, or branding.

DAKHEEL®, the DAKHEEL logo, product names, and all associated brand elements are trademarks of DAKHEEL LTD. Unauthorised use is strictly prohibited and may result in legal action.

10. User Accounts

If you create an account on our website, you are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorised use of your account.

11. Reviews & User-Generated Content

If you submit a product review or other content, you grant DAKHEEL LTD a non-exclusive, royalty-free, perpetual licence to use, reproduce, and display that content on our website and marketing channels. You must not submit content that is defamatory, offensive, misleading, or infringes on third-party rights.

12. Limitation of Liability

To the fullest extent permitted by law, DAKHEEL LTD shall not be liable for:

  • Any indirect, incidental, special, or consequential damages arising from your use of our website or products.
  • Any allergic reaction, skin irritation, or adverse effect resulting from use of our products. We recommend reviewing the ingredients list and performing a patch test before use.
  • Loss of profits, revenue, data, or business opportunities.
  • Delays or failures caused by events beyond our reasonable control (force majeure), including natural disasters, pandemics, strikes, courier failures, or government actions.

Our total liability for any claim arising from or relating to your use of our website or products shall not exceed the total amount you paid to us for the specific product(s) giving rise to the claim.

Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded under applicable law.

13. Product Safety & Allergies

Our products are manufactured in compliance with UK Cosmetics Regulation and EU Regulation (EC) No 1223/2009. Each product includes a full ingredients list and safety information on the packaging.

  • Flammability: Eau de Parfum, Body Mists, and Room Sprays contain denatured alcohol and are flammable. Keep away from heat, open flames, and direct sunlight. Do not spray near eyes or on broken skin.
  • Sensitivity: Discontinue use immediately if irritation occurs and consult a healthcare professional.
  • Storage: Store in a cool, dry place away from direct sunlight and out of reach of children.

14. Governing Law & Jurisdiction

These Terms of Service shall be governed by and construed in accordance with the laws of England and Wales. Any dispute arising in connection with these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

As a consumer, you may also have the right to bring proceedings in the courts of the country in which you reside. This does not affect your statutory rights as a consumer.

15. Dispute Resolution

We are committed to resolving any disputes fairly and promptly. If you have a complaint, please contact us first at enquiries@dakheel.co.uk. If we cannot resolve the matter satisfactorily, you may refer the dispute to:

Centre for Effective Dispute Resolution (CEDR)
Web: www.cedr.com
Tel: 020 7536 6000

Online dispute resolution is also available via the European Commission's platform at ec.europa.eu/consumers/odr, although this is primarily for EU consumers.

16. Changes to These Terms

We reserve the right to update or modify these Terms of Service at any time. Changes will be effective immediately upon posting the revised terms on this page. It is your responsibility to review these terms periodically. Continued use of our website after any changes constitutes acceptance of the updated terms.

If material changes are made that significantly affect your rights, we will make reasonable efforts to notify you via email or a prominent notice on our website.

17. Severability

If any provision of these terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall remain in full force and effect.

18. Contact Us

If you have any questions, concerns, or feedback regarding these Terms of Service, please contact us:

Last updated: July 2026. DAKHEEL LTD. All rights reserved.